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Exclusive Interview: Mark Lunsford Reveals the Secrets to WEITAI GROUP’s Success in America


With the successful experience of participating in the Conexpo exhibition, our branch business in the United States quickly developed. Through product display, customer visits and cooperation negotiations during the exhibition, we have accumulated a certain market popularity and customer base. With the follow-up work and marketing promotion after the exhibition, our business in the US market has been continuously expanded.

First of all, we have increased our marketing and publicity efforts. We used the market resources and customer contact information obtained during the exhibition to demonstrate the advantages and characteristics of our products to potential customers through targeted marketing activities. We have carried out multi-channel marketing such as advertising, social media promotion, and search engine optimization in the US market, which has improved the company's popularity among target customers and guided more potential customers to cooperate with us.

Secondly, we pay attention to continuous communication and cooperation with customers. Through regular customer care and follow-up, we maintain close contact with customers, understand their needs and feedback, and respond in a timely manner. We have provided professional pre-sales consultation and after-sales service to help customers solve technical problems, provide solutions, and provide them with comprehensive technical support and training, thus establishing a good customer relationship. These efforts have made customers more trustworthy in our products and services, and laid the foundation for our business development in the US market.

In addition, we actively participate in industry exhibitions and events. We regularly participate in industry exhibitions in the United States. Through booth display, product demonstration and customer interaction, we have deepened communication and cooperation with customers and expanded opportunities for business cooperation. We also participated in the activities of industry associations, participated in technical seminars and training courses, exchanged experience with industry experts and insiders, learned about market dynamics and trends, and continuously improved the company's technical strength and market competitiveness.

Through the above efforts, our branch business in the United States has achieved remarkable development. We have not only obtained customer approval and orders in product lines such as hydraulic cylinders, rotary actuators and final drives, but also established strategic partnerships with some local partners to expand our business areas. Our products have gradually gained a certain market share in the US market, and the company's brand image and reputation have gradually been established locally.

Through the above efforts, our branch business in the United States has achieved remarkable development. We have not only obtained customer approval and orders in product lines such as hydraulic cylinders, rotary actuators and final drives, but also established strategic partnerships with some local partners to expand our business areas. Our products have gradually gained a certain market share in the US market, and the company's brand image and reputation have gradually been established locally.